Based on our expert research & thorough Wix vs Google Sites website builder analysis, we have gathered a big amount of evidence-based comparison data about these website builders.  Comparing Wix and Google Sites website builder it’s clear that Wix has the highest overall score of 8.50, while second place goes to Google sites, it managed to receive an overall score of 7.20.

Wix vs Google Sites

Wix is the world-popular website builder, which provides powerful design customization features and tools out-of-the-box. The platform is quite easy to master and use both by newbies and professionals. It’s a perfect pick for the development of all types of web projects, be it a portfolio, a small business website, a web store, a blog, a landing page, a promo site, or any other website.

The website builder was founded in 2006, and it has quickly won the attention of millions of web designers around the world. Currently, the number of paid Wix subscriptions has reached over 3.8 million, while the general number of the system sign-ups has increased up to 147 million, and it keeps growing with every passing month.

Wix is a freemium website builder. It allows using its free unlimited plan to explore and test the system for as long as you need that. As soon as you make sure that the website builder comes up to your needs and requirements, you’ll need to upgrade to one of the paid subscriptions the system offers. This is a must if you intend to start a feature-laden website and go live with it. Fortunately, the selection of Wix plans is quite versatile, and you have several options to choose from.

Google Sites is a free DIY cloud website builder, which lets you create simple web projects for personal everyday use. The system can easily be mastered even by those users, who don’t have any web design background – so intuitive and understandable it is. With Google Sites, you can create ordinary projects like school sites, intranets, portfolios, event projects, etc. If you need a more feature-laden website, then it’s better to give preference to another platform.

Wix is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

In terms of market share, Google Sites is clearly lagging behind, losing to Wix in all segments.

Templates

Wix Has More than 500 Templates; Google Sites Has Just 12.

When it comes to templates, Wix clearly has a leg-up on Google Sites. Not only does Wix make it easy to choose the perfect template by separating them into five categories (Business & Services, Store, Creative, Community, and Blog), it also takes it a step further by adding helpful tabs within each category.

With Google Sites templates you can customize the color, layout, and typography of your Google Site template, so at least it won’t be identical to thousands of other websites on the web.

Design and Flexibility

Wix and Google Sites allow creating quality web projects, but the systems utilize diverse approaches to the web design process. They also come with versatile integrated functionality, including diverse features and tools that can be used on all the stages of website development. To define the platform that has more to offer in terms of design and flexibility, let’s have a look at their common and distinctive parameters now.

When assessing the two solutions, reviewers found Google Sites easier to use and do business with overall. However, reviewers felt that Wix is easier to set up. Both products were equally easy to administer.

  • Google Sites and Wix both meet the requirements of our reviewers at a comparable rate.
  • When comparing quality of ongoing product support, reviewers felt that Google Sites is the preferred option.
  • When assessing product direction, Google Sites and Wix received similar ratings from our reviewers.

eCommerce and Blogging and Portfolio

Wix comes with powerful eCommerce and blogging engines. Thus, the website builder makes it possible to launch and manage online stores (both small and medium) and blogs. It’s up to you to adjust the parameters of these websites based on your needs and requirements. Among the parameters you can set up for your online store, it makes sense to mention the creation/management of product galleries, adjustment of show window display options, the introduction of special offers/discounts, customization of eCommerce templates, order/web store management, etc.

As to blog features, you can write, add, edit and update blog posts. Future scheduling feature is available here as well. Additionally, you can integrate social media options, enable Facebook/user commenting feature, select and customizable blog templates, set up SEO parameters.

Google Sites doesn’t have blogging and eCommerce engines at all and, thus, it is impossible to start a bog or a web store with this website builder. The only thing you can do, if you have an intention to start a news portal or an informational project with the system, is to select a blank template and customize it from scratch, submitting the content you wish to be posted there. Another aspect to keep in mind is that Google Sites also works great for designing internal and intranet websites. This service ideally works for team work on project development.

Wix allows starting and managing quality online stores. The integrated feature set and customization options of the service do not allow creating hypermarkets with it, but it’s possible to start small and medium eCommerce projects with the system. This can be done via the connection of Wix Stores widget that allows integrating a shopping cart and setting up other web store parameters. When browsing the App Market, you can also come across useful eCommerce-related widgets. They will come in handy to you, when you decide to set up and track your web store analytics, sell physical and digital products, implement special offers and discounts, create show windows, adjust order/web store management parameters etc (see examples of live Wix eCommerce websites).

Google Sites doesn’t have an integrated eCommerce engine. Thus, starting a web store with the website builder is not possible as the feature set of the system is not geared towards this purpose at all.

Wix functionality and flexibility make it a nice solution for portfolio creation. The website builder lets you present your creative services/works to the target audience in the most favorable light. It can be effectively used by artists, photographers, models and other creatives, who intend to showcase their talents and build customer base. Wix grants access to the category of portfolio templates. They belong to various niches (themes for photographers, creatives, artists, graphic and web designers, models, stylists, beauty experts, musicians, art directors, journalists, resumes, business consultants etc.) and can be customized as you need. The templates are mobile-ready by default, which makes them viewable on mobile devices. Wix also allows connecting a blog to your portfolio to stay in touch with users. Additionally, there is an opportunity to design image galleries and create slideshows here. Wix comes with HD video hosting, user testimonials, integrated eCommerce engine and SEO Wiz tool for effective portfolio promotion.

Google Sites lags behind Wix in terms of portfolio development. However, it is still possible to start this type of website with the platform. When you get to the dashboard, you will find a portfolio template to be chosen for further customization. What you need to do is to customize it, filling out the required sections and fields. These include portfolio title/your name, contacts, description of your activity/work etc. What’s important, you will also need to upload your works or create a project (or several of them) to showcase your works to the target audience. Integrating extra widgets/extensions will also be a great bonus for your portfolio design and promotion.

Ease of Use

Both Builders Have Clean, Easy-to-Use Editors

Both Wix and Google Sites have really straightforward editors that allow you to drag and drop content blocks into place on your pages. This makes it exceptionally simple to add images, text, videos, and other elements to your site.

They both also display pop-up tutorials that explain important controls and features to help guide you while you build your site.

One thing that I really liked about the Google Sites editor is its simple layout and minimalistic design. Google has done a good job of displaying only the options you need and not cluttering the editor menu.

However, perhaps the reason it can have such a simple look is that there really isn’t a lot of features to choose from when editing. You can add text, images, videos, as well as integrate content from other Google services like Docs, Sheets, and Maps, but that’s pretty much it.

Wix also has a very clean, comprehensive editor. One of my favorite things about building a site with Wix is that it’s almost like having a professional sitting beside you, helping you with the entire process.

For example, if you move a content block too far towards the margin of your site, you’ll get a helpful reminder that says: “you dragged an element out of the grid lines, some of your visitors won’t see it.”

This feature alone has helped me catch several mistakes before launching my own personal website.

Mobile Website Building

Wix grants access to its integrated mobile editor, which lets you set up and manage mobile websites viewable from various mobile and desktop devices. The Mobile View mode allows making edits on the go, while the drag-and-drop editor notably simplifies the process for newbies.

Mind, however, that edits made in the desktop website version will be displayed in the mobile mode. If you decide to make edits in the mobile version of your project only, they won’t be visible in the desktop mode.

Google Sites doesn’t have an integrated mobile editor. Thus, websites created with the website builder won’t be mobile optimized by default. However, the system makes it possible to manually activate the mobile mode in the control panel. This will make your project viewable on mobile devices, irrespective of their screens, sizes and resolutions.

Apps/Addons

Wix Has In-House and Third-Party Apps; Google Sites Has Neither

The Wix “App Market” is integrated directly in the editor, allowing you to sort through hundreds of apps (form third-party developers and Wix) without even leaving the editor.

Here are just a few of the ways you can use free apps from the App Marketplace to enhance your site:

  • Access to social media tools
  • Add a blog to your website
  • Grow communities around shared interests
  • Sell tickets and RSVP for events
  • Etc.

If you would like to, you can also purchase apps that provide additional features:

  • Source online products for your ecommerce store
  • Integrate QuickBooks online for orders made to your site
  • Accept online bookings for your business
  • Etc.

Unfortunately, Google Sites does not provide any way to download third-party apps to your site. However, you can add content from other apps synced with your Google account.

For example, the editor has an option to add content from Google Docs, Maps, Calendar, Sheets, Slides, Forms, and Charts. So, at least there’s that.

Wix allows adding extra performance to each project you work on without the need to write and insert codes. The system is known for its advanced App Market that abounds in versatile widgets, extensions and add-ons. You can pick and integrate any of them based on the type, specialization and characteristics of your project.

The widgets available here are free and paid. It’s up to you to select the required elements. The most popular Wix Applications currently include Site Search, Newsletter signup form, Customer reviews, Form Builder, Appointment booking, Get Subscribers, Wix Hotels, Wix Restaurants, Forum, 123 Form Builder, Event Calendar, Comments, Wix Bookings etc. As you see, the names of the widgets speak for their implication.

Google Sites has a large selection of web-based Google applications, including Documents, Sheets, Calendar, Gmail etc. This makes it possible to add documents to the pages, charts, presentations, images, diagrams, YouTube video forms, maps with specified location etc. from the cloud. In other words, Google cloud applications are used as widgets (content providers) for Google Sites. By adding an element to the page (video, document or presentation), you get a block, the dimensions of which can be regulated with regard to your needs. One block may contain several elements, like a title, video and description in the random order of their positioning regarding each other. Content formatting tools are standard and include a font, color, list, alignment, link. It is possible to create multiple pages, each of which will be found in the upper menu.

Plans and Pricing

Both Builders Have Free Plans; Wix Gives The Option to Upgrade

Wix offers a free plan with the opportunity to upgrade.

However, Google Sites only has a free plan with limited features.

Wix has an affordable yet versatile pricing policy to come up to diverse budgets and web design needs. When exploring the system, you can pick a free plan that lets you test the functionality of the system during the unlimited time interval. As soon as you are ready to start working on your website to further go live with it, you will have to upgrade to one of the paid subscriptions. This is where you will be able to pick from Standard and Business/eCommerce plans.

Standard Wix Plans

  • Combo ($13/mo) – free domain name connection, free hosting, absence of system ad banners etc.;
  • Unlimited ($17/mo) – unlimited bandwidth, 10GB storage space etc.;
  • Pro ($22/mo) – 2 hours of video storage space, integrated Google Analytics and statistics collection tools etc.;
  • VIP ($39/mo) – first priority support, professional logo etc.

Business/eCommerce Plans

  • Business Basic ($23/mo) – online payments acception;
  • Business Unlimited ($27/mo) – business development tools, special apps for entrepreneurs, integrated eCommerce platform etc.;
  • Business VIP ($49/mo) – unlimited bandwidth and unlimited video storage space, availability of the complete Wix Suite;
  • Enterprise ($500/mo) – end-to-end business solution that provides the highest functionality and maximum amount of tools.

Whatever premium plan you will go for, it will come with the free domain connection option. The website builder also ensures 14-day money back guarantee, if you decide to refuse from using the selected plan for some reason.

Google Sites is a free website builder. Everyone, who has a Google account, can use the website builder to start a website. As soon as your website is ready, you will be able to connect your own domain for free to it or to get the new one from Google. It is also possible to make use of all the options the system offers at no cost at all. However, the feature set of the website builder is quite limited, which makes it close to impossible to start a functional website with the service.

Let’s take a look at each of these builders’ free plan to see what they get you.

Features Wix Google Sites
Free Domain Assigned Domain (username.wixsite.com) Assigned Domain (sites.google.com/sitename)
Includes SSL Certificate Yes Yes
Customer Support Yes No
Ads Wix ads displayed on site No ads displayed on site
Storage 500 MB 1GB or 15GB if you have a Google Drive account
Bandwidth 500 MB Unlimited

Because both plans are free, you can see that your options are somewhat restricted.

However, Wix makes it easy to upgrade to paid plans with additional features. These include several e-commerce and business plans. I found this very helpful because on my site I needed a way to sell products online, and upgrading to Wix’s Business Basic Plan helped me do just that!

Google Sites only provides a free plan so you cannot upgrade to gain access to additional features you might need for your website.

Wix vs Google Sites: SEO

Wix websites are well-optimized for the search engines. The website builder positions itself as a SEO-friendly platform. It comes with a high end Wix SEO Wiz tool that provides useful guidelines on how to improve the SEO parameters of your project to make it indexed well by the search engines. By using the tool, you can fill out and edit meta tags for your website pages as well as for the website in general, headings, anchors, titles and descriptions, Alt tags for images and other crucial parameters. Additionally, there is a possibility to pick and integrate SEO widgets from the App Market, which also contributes to better result in the long run.

Google Sites offers poor SEO settings. What you can do here is specifying your web page title and URL only. The website builder also makes it possible to set up Google Analytics and connect it to your account to track website statistics. That’s it.

Wix is great, when it comes to small business website development. With its extensive selection of templates to come up to various business niches (cafes, restaurants, agencies, hotels etc.), powerful design customization tools, availability of business apps that can be found in the integrated App Market of the system make Wix a worthy pick for entrepreneurs willing to go online. A notable Wix feature is its Ascend platform – an advanced all-in-one business solution that encompasses all the business tools you may need to build a professional project. All in all, there are over 20 products available here, which can be effectively used to start, manage and promote your project. All the tools are carefully subdivided into sections and groups based on their purpose and indication (you can browse customer interaction tools, website promotion tools, marketing options and more). Wix Turbo is also worth the attention. This is the set of technologies and tools applied to cut down the overall website load time, which can add to your business project performance.

Google Sites can be used to start a business website as well, although, the range of its options and niche-specific features is quite limited. The website builder lets you pick one of its templates tailored for business needs and customize it to your liking. The system comes with a logo upload opportunity and it also lets you integrate some of the most useful G Suite widgets (Google Maps, YouTube videos, media files, online forms, calendar and many more).

Support

Wix Lets You Contact Real People; Google Sites Does Not

Wix’s Help Center is complete and comprehensive. They provide individual videos that show you exactly how to use the builder to customize your site. These videos include tutorials that show you how to:

  • Add and customize strips, text, pages, links, and menus
  • Connect social media channels
  • Optimize images
  • Boost your site’s SEO
  • Translate your site into any language
  • Etc.

If your question isn’t answered in these videos, you can also connect with a real person via email.

Unfortunately, Google Sites doesn’t display the same level of customer support as Wix. In fact, the only support material I could find were articles written about common problems.

Wix

Google Sites

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Wix vs Google Sites: Q&A

Wix vs Google Sites: Which One Is Better for a Small Business Website?

Wix is great, when it comes to small business website development . With its extensive selection of templates to come up to various business niches (cafes, restaurants, agencies, hotels etc.), powerful design customization tools, availability of business apps that can be found in the integrated App Market of the system make Wix a worthy pick for entrepreneurs willing to go online. A notable Wix feature is its Ascend platform – an advanced all-in-one business solution that encompasses all the business tools you may need to build a professional project. All in all, there are over 20 products available here, which can be effectively used to start, manage and promote your project. All the tools are carefully subdivided into sections and groups based on their purpose and indication (you can browse customer interaction tools, website promotion tools, marketing options and more). Wix Turbo is also worth the attention. This is the set of technologies and tools applied to cut down the overall website load time, which can add to your business project performance.

Google Sites can be used to start a business website as well, although, the range of its options and niche-specific features is quite limited. The website builder lets you pick one of its templates tailored for business needs and customize it to your liking. The system comes with a logo upload opportunity and it also lets you integrate some of the most useful G Suite widgets (Google Maps, YouTube videos, media files, online forms, calendar and many more).

If you are looking for a website builder to start a business project, then Wix is definitely the solution to go for.

The platform overcomes its competitor in multiple parameters, such as template choice/customization, widget integration, flexibility and pricing. There is even a separate group of plans meant for business websites here, which come with all the must-have business tools, services and features.

What is Google Sites?

Google is notorious for rolling out overlapping & competing with their own products – only to kill or update them after a couple years And Google Sites is no different. When discussing Google’s website builder product, there are really up to 4 products in play.

What is Your Domain in Google Sites?

By default, you have a subfolder on the sites.google.com subdomain . You can, though, purchase a domain name and “point” it to your Google Site so that you have a recognizable custom domain.

What is Google Sites Good For?

Google Sites is good for a quick, free, simple, short-term website. Google Sites is good for something like a quick event, short-term project website, time-sensitive site – or even a simple placeholder website. If you have a Google Account, you can use it for free. If you are investing time & attention in a long-term project, Google Sites will quickly run out of tools & flexibility for most projects. For a longer-term website, explore other website builders

What is the New Google Sites?

Google has two versions of Google Sites – Classic and New. The New one loads by default, has a much less cluttered appearance, and simpler tools. You can click to revert to Classic within the new Google Sites if you prefer some of the old tools.

Is a Wix website really free?

Wix is available for free for as long as you want. If you need professional features like your own domain name or ecommerce, you must choose from one of their premium plans ranging from “Combo” to “Business VIP”. The cheapest ad-free plan with a custom domain name costs $14 per month.

Why is Wix bad?

The biggest problem with Wix is it makes it easy to create a website that you think is great and it has given a lot of people the perception of having a good website when that’s far from the truth. Websites are not brochures and they shouldn’t be treated that way.

Will Google sites be shut down?

Google introduced a new version of Google Sites in 2017 and recently detailed a timeline to transition “classic” Google Sites to the new sites by the end of 2021.

Why is Google sites so slow?

Dynamically generated content such as automatic navigation can cause the site to load slowly. If the site has a lot of pages or many levels of pages, it’s best to disable automatic navigation and manually choose which pages to display. Visit the site that is loading slowly.

What are the disadvantages of Wix?

  • The starter plan doesn’t remove ads from your site. There should only be ads on your website that benefit you directly, but this is not how it works pout. …
  • There are no unlimited plans. …
  • Drag and drop designs can limit your creativity. …
  • The App store on Wix doesn’t really offer apps. …
  • SEO is a pain in the neck with Wix.

Does Wix own my domain name?

You can purchase your own domain name directly from Wix! When purchasing a domain from Wix, the domain is automatically connected to the Wix servers. Click here to learn more about purchasing a domain from Wix.

Can a Wix website be hacked?

Technically a Wix site is considered less safe when compared to competitors like Wordpress or squarespace. Depending on a hackers lever of skill a Wix site can definitely be hacked. Just like anything that is hackable their is more then one way to steal information and take control of a site.

Do professionals use Wix?

Wix is one of the best known all inclusive website builders. It has drag and drop design, and straightforward user experience. Wix lacks some features favored by design and marketing professionals, but, for DIY website builders, they have solid pricing and functionality.

How reliable is Wix?

Wix scored an impressive 4.3/5 in our research for ease of use, and we were particularly impressed with how quickly you can create a site with its drag-and-drop editor. Wix is quick and easy to build a site with – click on the image to visit Wix and try its drag-and-drop tools yourself!

Why is Wix editor so slow?

Editor performance is largely influenced by your computer and internet connection. If you are using a faster computer with a better internet connection, the Editor loads and reacts faster. In addition, Editor performance is influenced by your site’s content, just as it is for live sites.

What happens if Wix goes out of business?

In fact, Wix makes you agree to all of this upon signing up for its services. If Wix ever goes bankrupt, decides to take down their platform, or remove certain templates/features/functionalities, you’ll have no recourse except to move onto whatever Wix has decided to do instead.

Is Wix payment secure?

The security of our users’ financial transactions is extremely important to us at Wix Payments and we are 100% committed to protecting you, as well as your customers. For this reason, Wix Payments complies with the Payment Card Industry Data Security Standards (PCI DSS).

Can I earn money from Wix website?

Over 109 million people worldwide choose Wix to create their websites. Share in our success with the Wix Affiliate Program. We give you all the tools you need to promote Wix on your website and earn top commissions. Conversion rates for Premium plans are through the roof, so direct your traffic to Wix to earn big!

Does Wix take a percentage of sales?

Processing Fees: 2.9% + $0.30

In fact, Wix doesn’t charge transaction fees on any of its payment methods. … To accept credit and debit card payments, Wix Payments charges a processing fee of 2.9% of the transaction amount, plus $0.30. This is charged for every payment you receive through Wix Payments.

Are Wix sites slow?

3. Wix Sites Load Slow. Wix websites load slower than those built on HTML (like WordPress) and this will lose people who do want to read about you. … We have very little patience and having to wait 10 seconds to see a website is something we’re not used to.

Wix vs Google Sites