Web Development Statistics: There are an estimated 7.5 billion people on earth, and 47% of them, or 3.3 billion people, use the internet. The number of internet users is constantly growing and has reached 1 billion in 1995! In 2020, it is predicted that close to 5 billion adults will be connected to the web in some shape or form.
Web Development Statistics
The number of websites on the internet is constantly growing. In 2015 over 1 billion websites were registered around the world. This is a 46% increase since 2007. The number of mobile website users has been increasing every year since 2003 and today accounts for over 35% of all internet users.
The most visited website in the world is Google, followed by Facebook, then Youtube, Yahoo! and Baidu respectively. More than a billion people use Google products or services each month!
In 2015, 80 out of every 100 English speaking internet users accessed a news site within the last month. Facebook and Twitter are the most popular social media sites from where the news is accessed worldwide.
More and more people are using their smartphones to surf the internet. In 2015 it has been estimated that over 3 billion mobile devices were active in the world. Today, 60% of all web traffic is made up of mobile devices. Mobile device users are more active than desktop users when visiting websites.
The top 5 most popular industries on the internet are: eCommerce (28%), Blogging (24%), Travel (17%), IT (16%) and Video Streaming (10%).
Mobile advertising accounts for 62% of all advertising spend on websites today, and this figure is expected to rise to 68% by 2020 due to increasing smartphone use worldwide.
Over 25% of all bookmarks on the internet are placed by a mobile device.
The majority, almost 2/3rds of consumers, prefer to purchase items using their mobile rather than visiting a physical store. This figure is expected to rise to 58% by 2020.
Social media is an important tool for marketers and brand managers as it generates huge amounts of traffic, media coverage and attention. Businesses often use social media as a way to attract customers, raise awareness of their brand, plan promotions and launch new products and services. The fastest growing social media channels are Youtube and Facebook.
The first internet domain name was registered in 1985. It was symbolics.com and the owner of the domain was Symbolics.com Corporation that developed computers with advanced features. The most expensive domain name sold is insurance.com which went for $35 million in 2009 to QuinStreet, an online marketing company trying to acquire customers through their search engine services and business directories.
The first website to use e-commerce was set up by English electronic publishing company Tim Berners-Lee, who is the inventor of the World Wide Web. It was set up in order to sell things online and it made $500 in its first month.
Internet users spend more than 3 hours a day on social media sites, that is around half of their time spent on any digital media! What is even more interesting is that during the social media daily browsing activities, people are spending only 40% of their time actually looking at content created by other users. The remaining time they spend doing things like uploading pictures and videos or browsing for deals and offers.
Artificial Intelligence or AI is shaping the future of the internet. AI is being used to improve the accuracy of search results, innovative chatbots are being developed in order to allow customers to interact with companies and brands as if they were talking to a real person, travel websites are using AI software to organize holiday trips based on customer preferences and even virtual assistants like Siri and Cortana are being developed by tech giants in order to develop more advanced tools for people.
The most popular Google searches worldwide in 2014 include: Kim Kardashian (pop star), Miss Universe (beauty pageant), Ebola Virus (health issue), World Cup (sports event), iPhone 6 (tech product) and Super Bowl XLIX (sports event).
In 2015 there were almost 6 billion Google search queries on a daily basis. Google is the most used search engine and reaches almost 40% of all internet users.
New York University has become the first American college to offer an entire degree program in Digital Marketing. Students will learn about how to optimize their websites for top SEO rankings, application of analytics software, developing viral marketing campaigns, behavior and consumer trends when using digital media channels and so on. The course will also prepare students to work as digital marketers in the online environment after they graduate from university. The salary of a digital marketer is around $100,000 per year.
The amount spent by Internet users in North America on online purchases has been recorded as $104 billion a year, which is more than the amount of money spent on movie tickets! People spend around $9 a day browsing the internet and making purchases.
The average age of a Facebook user is 42 years old, which is older than both Instagram and Twitter where the average age is 34.5 years old. Baby Boomers make up 28% of all Facebook users and they are likely to be retirees who have more time to fill their days with social media activities instead of worrying about work or family issues.
Facebook was founded in 2004 by Mark Zuckerberg as a social networking platform that connects students from Harvard University. It is now owned by the giant technology company named The Microsoft Corporation.
Twitter was founded in 2006 by Jack Dorsey and it allows users to send and receive 140 characters of text messages that are limited to a maximum of 7 per message. Twitter is also known as TWTR.
The first website to be visited by the Web browser was created by Tim Berners-Lee, the inventor of the World Wide Web, on August 6th 1992. It was called “WorldWideWeb” and it allowed people to browse academic documents from different universities.
The most recent report from the World Wide Web Consortium (W3C) estimates that web development is currently a $14 trillion business, and is expected to grow at an average of 5% annually. If their estimates are correct, this will put web development as a $31 trillion industry by 2021.
Web Development Statistics
- Total Number of Websites Worldwide (2019) – 1.8 Billion
- Monthly Active Users on Facebook – 2.38 billion monthly active users
- Number of Websites Owned by Google – 3 million websites.
- Monthly Active Users on Snapchat – 100 million monthly active users.
- Monthly Active Users on YouTube – 1 billion monthly active users.
- Number of Websites Owned by Microsoft – not a typo, that’s 66 websites owned by Microsoft.
- Number of Websites Owned by Yahoo – 4 websites owned by Yahoo!
- Number of Websites Owned by Amazon – 68,977 websites owned by Amazon.
“We are all made of stardust. We are all connected.” ~ Carl Sagan
The World Wide Web increased in popularity from 1994 to 1996, due in part to the Mosaic browser. The web’s increased popularity can be correlated with the development of the Internet and better networking technologies, which enabled users to browse the web from a variety of locations. The internet was commonly referred to as “The Information Superhighway” for years.
Although launched in 1992, it was not until mid-1994 that the World Wide Web had its first large-scale commercial use when Mark Andreessen’s firm Netscape was released as an Internet service provider (ISP). Andreessen was inspired by Marc Andreessen’s idea about being able to connect onto any network. The second, third and fourth most popular websites by number of active users were all launched in the 1990s:
Most visitors to the World Wide Web come from North America. Western Europe also has a large number of web designers, but not nearly as many as North America. Most of Europe’s web traffic comes from the United Kingdom, Germany and France. India, China and Kenya have a large number of internet users, but their web traffic is low compared to other major countries.
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Growth Rate (Projected) 2021
In 2021, web developers are expected to make an average of $97,000 per year. This is about the same as in 2020.
This number comes from the United States Bureau of Labor Statistics and is based on career data collected from 2010 – 2020.
The growth rate for this profession is expected to be slower than average, with a projected rate at 4%. This is as compared to inflation, which was 3% in 2014.
The future of web development is so bright. It will evolve, advance, and strengthen the way we create websites. Some of the predictions for 2022 are an increase in connected devices that will need websites: nowadays, a lot of household appliances can be controlled by a website or an app installed on your phone. The other big prediction is that developers will pay more attention to accessibility because as the internet gets more and more fragmented in terms of devices and upgrades, certain types of people won’t be able to use it anymore (those who are deaf or blind for example). The more accessible websites become, the stronger they will be: more people will build websites to be used by everybody, not just for a specific market.
So in 2022 we’ll be able to better predict the future by analyzing the past. In 2014, there were about half a million mobile webpages and around 1 billion desktop pages. We’re still in 2013. This is all a window into how the web was changing before it grew from being a curiosity to a full-blown internet phenomenon that everyone uses every day. What did it look like in its early days?
There’s no one way of building websites; this chart shows just some of the various ways that webpages have been built over time.
This chart shows the average length of a website’s URLs over time — URL being an acronym for Uniform Resource Locator, or the address of a page on the web. You can see that the average URL length has been increasing since 1999 and by 2022 will be about 100 ASCII characters long (the longer a URL, or string of text, is, the harder it is to memorize and to type). URLs are therefore a sign of how the web has changed.
Now, let’s go back to 1999 and look at what this chart could have looked like. For presentation purposes I’ve put a red dot for every single website ever. As you can see, the number of websites was growing exponentially in 1999, and everybody was making websites (back then people didn’t even use computers). Then around 2002 there were over 5 million sites —but it slowly fell back to 2 million in 2004 (the dot is too far away from the line) and recovered again to over 5 million in 2010 (it’s right on but too small). In 2012 it doubled to 10 million but the trend has been decreasing since then. In 2014 there were between 5 and 10 million websites, which is what it is today. This means that the website creation rate in the U.S. as a whole has slowed down (according to Pew Research Center statistics, only around 20% of internet users in American companies have websites) but still maintains its exponential growth while the rest of the world has stagnated.
Growth Rate (Projected) 2022
Internet user growth rate is expected to be between 3% and 5.5% from 2017 to 2022.
Worldwide internet users are projected to grow from 3.4 billion people in 2017, to more than 4 billion people by 2022. The majority of the growth will take place in Asia, with India seeing a significant increase from 402 million users in 2017 to 730 million projected for 2022 (163% increase). China is expected to have the second most internet users with 1.3 billion in 2022, up from 1.1 billion (22%) and US-based internet users will remain static at approximately 237 million during this period.”
The worldwide Internet user growth rate is projected to be between 3% and 5.5%. This growth is relatively stable from 2017 to 2022, with the exception of the US, which is expected to see a decline in internet users (Internet users are projected to increase by 3% in the US).
Internet penetration rates are relatively level across regions. Europe has a penetration rate of 92% at end-2017 and 89% at end-2022. This compares with Asia, which has a penetration rate of 79% at end-2017 and 74% at end-2022. The Americas have a penetration rate of 62%. Australia’s internet uptake rate is projected to stay level across both periods but some areas in New Zealand and Canada are expected to see notable declines.
The internet’s evolution in the US is expected to result in a net decline of 7.3% in internet users from 2017-2022.
It is projected that the US will have approximately 237 million users by 2022, compared with approximately 244 million in 2017. The largest drop is projected to be among 12-17 year olds in the US and Canada (a decline of 13%), and 18-24 year olds (a decline of 14%). In both cases, this age group was found to be predominantly using mobile devices for their Internet usage, which has prompted speculation that mobile app developers may need to reevaluate how they advertise to these groups”.
Japan’s Internet user growth rate is projected to be between 0% and 3.7%. This growth is relatively stable from 2017 to 2022, with the exception of 2018 which is expected to see a decline in internet users (Internet users are projected to increase by 1.1% in 2018).
Japan has one of the highest Internet penetration rates among developed economies, at 84.3% for end-2017 and 82.1% for end-2022, compared with 15% for China and 45% for India. However, overall internet user growth is expected to be flat in Japan from 2017 to 2022, as its population continues to decline and there is little new mobile hardware being introduced into the market. Japan’s internet user growth rate is projected to be between 0% and 3.7% from 2017 to 2022. This growth is relatively flat from 2017 to 2019, with the exception of 2018 which is expected to see a decline in internet users (Internet users are projected to increase by 1.1% in 2018).
The internet’s evolution in Japan is expected to result in a net decline of 0.8% internet users from 2017-2022.
It is projected that Japan will have approximately 73 million users by 2022, compared with approximately 74 million in 2017. The largest drop is projected to be among those aged 30-49 years (a decline of 0.7%). Among this age group, 78% were found to be using mobile devices for their Internet usage.
North America is projected to have approximately 394 million users by 2022, compared with approximately 423 million in 2017. The North American growth rate is expected to be between 4% and 7%. US internet user growth rate is expected to decline from 2017-2022, with 2018 seeing a net decrease of 3% in internet users from 2017, and 2019 seeing a decrease of 0.6%. Canada’s internet user growth rate is expected to be between 2% and 3.4% from 2017-2022. This growth is relatively stable from 2017 to 2022, with the exception of 2018 which is expected to see a decline in internet users (Internet users are projected to increase by 2.5% in 2018).
The North American internet user penetration rate is projected to decrease marginally from 96.4% at end-2017 to 95.7% at end-2022. The majority of this drop is projected for older age groups in both the US and Canada, which will be offset by an increase in younger users in both countries (a 1.1% increase in US internet users aged 12-17 years and a 0.3% increase in US internet users aged 18-24 years). This is because younger demographics have a higher probability of being mobile device-only users, which has prompted speculation that mobile app developers may need to reevaluate how they advertise to these groups.
Internet User Growth Rate by Country by 2022
North America will have approximately 529 million people online at end-2022, compared with approximately 568 million in 2017. The largest drop is projected to be among those aged 30-49 years (a decline of 5%), and those aged 35-44 years (a decline of 6%). In both cases, this age group was found to be predominantly using mobile devices for their Internet usage, which has prompted speculation that mobile app developers may need to reevaluate how they advertise to these groups. Among those aged 12-17 years, a decline of 4% is projected in North America from 2017-2022.
The US and Canada internet user penetration rate is expected to decrease from 97.9% at end-2017 to 96.4% by end-2022, with the majority of this drop occurring among those aged 18-24 years (a decrease of 2%). The majority of this age group was found to be using mobile devices for their Internet usage in North America.
The Latin American internet user penetration rate is projected to decrease from 83.3% at end-2017 to 81.5% by end-2022, with the majority of this drop occurring among those aged 12-17 years (a decline of 6%). This age group’s internet usage was found to be predominantly using mobile devices for their Internet usage in Latin America, which has prompted speculation that mobile app developers may need to reevaluate how they advertise to these groups. By 2022, mobile device users in Latin America are expected to make up 86% of overall internet users, compared with 82% at end-2017.
The Asia Pacific internet user penetration rate is projected to increase marginally throughout the forecast period from 83.3% at end-2017 to 85.4% at end-2022. This growth is only expected to be offset by declining Internet user penetration rates in China (a decrease of 0.1 percentage points from 81.6% in 2017). The largest decline in internet users by 2022 is projected for older age groups in both Asia and Oceania (declines of 3% for those aged 45-54 years and 1.2% for those aged 70-74 years), which will be offset by an increase in younger demographics (an increase of 0.8% for those aged 12-17 years and an increase of 1.2% for those aged 18-24 years). Despite the increasing mobile device usage in Asia and Oceania, online activities such as reading news articles or watching streamed videos are expected to steadily increase over the forecast period, reaching 16% of internet users by 2022.
The Middle East and Africa internet user penetration is projected to remain largely unchanged at 20.8% at end-2022 compared with 20.5% at end-2017. The majority of this drop will occur in those aged 65 years and older (a decline of 3%). The scheduled introduction of “5G” wireless technology, which promises increased network bandwidth and improved connectivity for mobile devices in the region, will likely spur internet usage amongst consumers in the next few years. The number of mobile internet users in the Middle East and Africa is projected to increase by 1.9 percentage points over the forecast period, reaching 22.1% of consumers at end-2022.
Overall, a notable drop in internet users is expected in Western Europe, mainly driven by an annual decline of 4.2 percentage points in people aged 65 years and older (from 67% at end-2017 to 63.8% at end 2022) and 3.5 percentage points in those aged 45 to 54 years (from 80.6% at end-2017 to 76% at end 2022). The adoption of 5G technology will likely contribute to the growth of the mobile internet user base (by 2%). The rapid growth of the subscriber base will be driven by the number of 5G subscribers, growing from 10 million at end-2017 to 225 million at end 2022 and accounting for 19% of total mobile subscriptions. Mobile broadband traffic will increase at an annual rate of 19% during 2018–2022, supported by robust mobile internet user adoption and the growth in 4K internet video traffic. The fixed-line network continues to account for over four fifths of fixed internet user access connections (82.8% at end-2017); however this is forecast to fall to 81.1% by 2022.
The internet user penetration rate is projected to increase by 2.4 percentage points over the forecast period, from 66.8% at end-2017 to 69.2% at end-2022. The number of internet users is expected to increase from 404 million in 2017 to 676 million by 2022, which is a growth rate of 10.5%. This regional growth rate is higher than the global average (8.4%).
Overall, mobile devices will account for 93.3% as of end-2017 to 94.3% as of end 2022 and mobile broadband will provide 1 gigabyte (GB) per month of data usage per subscriber in 2017 and up to 9 GB per month by 2022 – an increase from 0.9 GB per month per subscriber in 2017. The high penetration of mobile devices and the increased data usage will be supported by revenue growth from internet advertising, which is expected to raise revenues from $137 billion in 2017 to $212 billion by 2022, an annual growth rate of 9%. The average monthly price as a proportion of income for mobile broadband subscriptions is projected to increase from 31% as of end-2017 to 36% by 2022.
According to the BLS, the job growth outlook for web developers is average, with a projected rate of 10% from 2014 – 2024. This will result in an increase of 685,400 jobs during this time period.
This number comes from the United States Bureau of Labor Statistics and is based on career data collected over the 2010 – 2020 time period. The profession covers the following roles: Web Developer, Software Developer or Applications Software Developer .
This data represents the total change or growth that occur in all jobs that fit into these categories. It takes into account job creation and loss because of retirement and movement to other industries or locations.
Job Characteristics Average
The average full time work week for web developers is 40 hours a week. According to the BLS, 16% work more than 50 hours per week and 48% work less than 40 hours per week. These numbers are based on 2010 – 2020 data. It covers the following roles: Web Developer, Software Developer or Applications Software Developer.
Web Developers have an average full time employment tenure of 2 years with their current employer, according to the BLS. This is based on 2010 – 2020 data. There are almost 60,000 web developers who leave their jobs every year.
The average hourly wage for a web developer in the United States is $44.87 and the average yearly salary is $97,000. This number comes from the BLS and is based on 2010 – 2020 data. It covers the following roles: Web Developer, Software Developer or Applications Software Developer.
The average wage for a web developer is almost 11% lower than the average nationwide salary for all jobs in the United States over this time period. This signifies that web developers are underpaid relative to their level of education and experience.
The average hourly wage for a web developer is $29.25 as compared to the national average of $22.54 for all jobs in the United States.
A web developer makes an average salary of $66,000 per year in Canada. This is almost 25% less than the average annual wage for all jobs in Canada over this time period, meaning web developers are underpaid on a relative basis.
According to the BLS, the median salary of a web developer in Australia is $75,000 per year as compared to the national average of $70,000 for all jobs in Australia over this time period. This makes web developers underpaid on a relative basis compared to the average Australian citizen.
The average hourly wage for web developers in Japan is $39.95, as compared to the national average of $35.17 for all jobs in Japan over this time period. This makes web developers underpaid on a relative basis when compared with other workers in Japan, even though they are paid at almost the same average hourly rate as their Japanese counterparts.
Job Outlook by Country Average Hourly Wage Average Salary Canada $31.36 C$52,000 Australia $32.70 A$60,000 United States of America $25.86 US$49,700 Japan $38.06 JPY$54300
Introduction and impact of 5G
The 4G was a great leap in mobile broadband, offering speeds of up to 150Mbps in some parts of the world. But it’s now time for 5G – and its speeds are going to make 4G look like an old lady hobbling through the park on a Sunday afternoon.
5G will offer download speeds of up to 10 gigabits per second (to put that into context, this is more than 1000 times faster than current 4G). And with long term potential bandwidths of up to 100 gigabits, 5G will also provide ample scope for near instantaneous downloads and uploads.
5G: the next evolution of mobile broadband
Initially, 5G networks will be based on mm Wave, an important frequency range between 28GHz and 39GHz. While this spectrum is mostly unused today, it is widely used in many wireless technologies and could thus make 5G networks operate well at a low cost. This spectrum can also support high speeds without the need for significant infrastructure investment. Furthermore, the primary focus of 5G systems will be on massive connectivity and machine-to-machine (M2M) communication – connecting all kinds of devices to each other.
They’re also developing the technology to deliver extremely low latencies for virtual reality, augmented reality and driverless cars.
Faster speeds can be achieved by employing larger numbers of smaller cells, deploying at higher frequencies and improving network architecture. New radio access technologies will enable higher throughput and lower latency. It is estimated that 5G will have a latency of 1 millisecond or less [link to 1ms article], with greatly reduced latency and jitter that will improve the performance of current techniques such as real-time gaming and remote surgery applications.
The first big 5G event was the 5G Summit hosted by the UK Government in London on 2 May 2017. The event saw leading industry thinkers, the UK’s Secretary of State for Digital, Culture, Media & Sport and the UK’s Minister of State for Digital attend a special plenary session on 5G. The event also included presentations from a wide range of organisations that are working with 5G.
The closing keynote from the Minister for Digital, Margot James MP, focused on what 5G will mean for the UK economy and society. She emphasised how 5G will impact our lives: it will open up new opportunities in online healthcare; allow people to watch 3D holograms; make remote-control robots easier to use in everyday areas such as in hospitals and homes; and enable additional smart uses for autonomous vehicles and drones.
Official UK 5G Summit webcast
The ICT 4G Alliance, a non-profit organization that promotes the deployment of 4G networks in the UK, is working with the UK Government and others on the development of 5G. [link to article]
The broadband industry has been tasked with spending £7bn by 2020 to build out fibre optic infrastructure. This money will go towards building out ultrafast broadband and superfast mobile connections. [link to article]
Impact on education: CERN was built in order to explore the fundamental laws of nature. The speed at which CERN can now conduct its research is one example of how 5G technology will have an impact on our daily lives. 5G will enable scientists working at CERN to perform experiments at a rate of 1.5 terabits per second (one Terabit is about 1000 Gigabytes, or a million Gigabytes). This means that over 1000 times more data can be processed in a given time frame. With this great potential, the potential for scientific advancement is almost limitless.
Impact on business: The large bandwidths of 5G will also have a huge impact on business. The speed at which data can be transferred around the globe today is extremely slow; many international transactions are slowed down by the latency involved with typical 4G technology. With the advent of 5G, all of this could change.
5G can also help with remote work. With 5Gs low latency, it will be much easier and quicker for business personnel to access important information while they are on the move.
Lower latency means that automated information services will also be possible. This could make a huge impact in sectors such as transport, retail and manufacturing; imagine a world where drones are used to deliver your groceries without human intervention! With 5G technology comes a whole host of new opportunities that we cannot even imagine yet…
- 94% of first impressions relate to your site’s web design (webfx.com)
- With 74% of people more likely to return to your site if it’s mobile-friendly, you want to ensure your site looks great on mobile devices. (webfx.com)
- 70% of their Internet time on mobile too. (webfx.com)
- You can check your site’s mobile-friendliness by using Google’s mobile-friendly checker tool 73% of companies invest in design to help their brand stand out from competitors (webfx.com)
- At least 73% of companies invest in design, from product to website design, so they can differentiate themselves from their online competitors. (webfx.com)
- Just increasing your website speed by one second increases your conversions by 7% How to put this digital marketing stat to work (webfx.com)
- With 83% of people expecting your site to load in three seconds or less, you must invest in helping your site load quickly. (webfx.com)
- 2019 Median Pay $73,760 per year $35.46 per hour Typical Entry-Level Education Work Experience in a Related Occupation On-the-job Training Number of Jobs, 2019 Job Outlook, 2019-29 8% (Much faster than average) Employment Change, 2019-29 (bls.gov)
- Employment of web developers and digital designers is projected to grow 8 percent from 2019 to 2029, much faster than the average for all occupations. (bls.gov)
- The lowest 10 percent earned less than $39,550, and the highest 10 percent earned more than $142,080. (bls.gov)
- Sites’ design is of utmost importance if you want your visitors to trust your business.
- Businesses, therefore, need to make their websites mobile-friendly to attract more visitors.
- More than a third (38%) of visitors will leave a page if the layout or content is unattractive.
- Visitors need just enough to stay on your website.
- You want your visitors to engage with your website and content – to make them a part of your family.
- Not only does it make your brand stand out, but it also allows visitors to feel more comfortable while browsing.
- The lack of RWD will cost you customers. 9. 61.5% of visitors leave websites with lousy navigation. (Source: Goodfirms.co) 84.6% of web designers cite crowded web design as the biggest mistake SMBs make. 44% of visitors will leave a company’s website if it lacks contact information. 41% of consumers will stop engaging with a page if the content is too long.
- Designers and marketers apply color psychology to achieve better results.
- Updating old blog posts with new web design, images, and content can increase your traffic by up to 111% Adding a video in a blog post can boost organic traffic by 157%.
- superb overall UX design can boost website conversion rates up to 400%.
- Clutter can destroy an otherwise great web design – if the number of elements on a page increases from 400 to 6,000, conversion rates drop by 95% According to web design stats, personalized CTAs in the form of a button convert better than images – 6.5% vs. 2.6% The best-designed websites have an excellent interface, which could raise conversions by up to 200% User experience statistics show a better UX design can skyrocket conversion rates by 400% When searching for a business online, 88% of mobile users call or go to that business within 24 hours.
- According to web design statistics, using the right color can improve readership by up to 40%.
- Here’s why: 4. 74% of users are most likely to return to mobile-friendly websites. (Source: Web FX) Internet users spend the majority of their online time on mobile devices, or 155 minutes per day to be more precise.
- And it is something that no web developer and designer can afford to ignore.
- Slow-loading websites cost their owners $2.6 billion in losses each year. (Source: Design Resources) Again Coca-Cola comes to mind – unchanging product, amazing advertising campaign, and a website that gives you an awesome UX. (And we can easily confirm their website loads fast enough.) Content and images that load quickly = good user experience = happy customers.
- Almost 90% of adults think the mobile version of a website should be equally good or even better than the desktop one. (Source: Design Resources) average loading time per page is still between 8.66 seconds.
Only 5% say it’s of low importance. (Source: Marketing Charts) 47% of people expect a web page to load in two seconds or less. ( Web FX An increase in site loading speed from 8 to 2 seconds can boost your visitors‘ conversion rate to customers by 74 percent. ( BP Studios 48 percent of users say that if a business’ website is not mobile-friendly, they’ll take it as an indication that the business simply doesn’t care. ( SAG IPL 82 percent of consumers feel more positive about a company after reading custom content. ( BP Studios Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. (Source: Adobe 88% of online consumers are less likely to return to a site after a bad experience. ( Web FX 39% of people will stop engaging with a website if images won’t load or take too long to load. (Source: Adobe 51% of people think “thorough contact information” is the most important element missing from many company websites. (Source: KoMarketing) 38% of people will stop engaging with a website if the content/layout is unattractive. (Source: Adobe 44% of website visitors will leave a company’s website if there’s no contact information or phone number. (Source: Mobile devices now account for nearly 2 of every 3 minutes spent online. (Source: While 78% of marketers reported that website optimization results at least somewhat drove their broader marketing campaigns, only 47% of marketers indicated that their web design or product development actually changed as a result of optimization lessons. (Source: MarketingSherpa) More than 9 out of 10 respondents (95%) agreed with the statement that “good user experience just makes sense.” (Source: Econsultancy) 40% of smartphone and tablet owners search for B2B products on those devices. (Source: KoMarketing 47% of website visitors check out a company’s products/services page before looking at any other site sections. (Source: Once on a company’s homepage, 86% of visitors want to see information about that company’s products/services. (Source: Once on a company’s homepage, 64% of visitors want to see the company’s contact information. (Source: KoMarketing 90% of people use multiple screens sequentially. (Source: uberflip) Once on a company’s homepage, 52% of visitors want to see “about us” information. (Source: After reaching a company’s website via a referral site, 50% of visitors will use the to orient themselves. (Source: After reaching a company’s website via a referral site, 36% of visitors will click on the company’s logo to reach the homepage. (Source: Over 80% of marketers consider increasing overall conversion a dominant priority for their website optimization programs. (Source: MarketingSherpa) 78% of client-side respondents stated that their company was extremely or quite committed to delivering the best online user experience. (Source: Econsultancy) 70% of marketers resoundingly reported they are using website optimization lessons to inform offline campaigns and other marketing communications. (Source: MarketingSherpa) Related Posts Luxury Color Palettes for Website Design (11 Best Examples) Having designed some epic luxury sites for clients as varied as M.I.N.N.E.
UX Web Design Statistics: It takes just 2.6 seconds for a user to decide whether they like or disklike a website based on its landing page 84% of customers will trust a company based on other customer’s reviews 90% of consumers will return to a website to shop if they had a great experience Conversion rates can be boosted by 74% by reducing the load time of a website from 8 seconds to 2 seconds People are 31.25 times more likely to win the lottery than click on a banner ad 70% of consumers learn about a new company or business via a blog Only 55% of companies conduct UX testing 45% of companies fail to see the importance of UX testing 89% of consumers will shop with a competitor after a poor user experience 74% of users are more likely to return to a mobile-friendly website UX investment can have a 100% ROI Web Design Industry Statistics: In the U.S. there are 23 million web developers More than 6% of the U.S. population are in the web development business In the U.S., more than 75,500 businesses deal with web design In 2019, the web design industry generated $38 billion in revenue 64% of web designers say the creative process is their favourite part of the job 1% of web designers claim to enjoy managing a team 31% of web designers say it takes between 11-20 hours to create a website 18% of web designers require no more than 10 hours to create a website 9% of web designers spend more than 61 hours creating a website The average wage for a web designer is $49,707 or $20 per hour First Impressions Statistics: 94% of first impressions are related to website design People who spend 15 minutes or less online would rather spend their time on a beautifully designed website, compared to a plain one 38% of people will stop visiting a website if it’s unattractive or has a sloppy design The slower the load time of a website, the higher the bounce rate 52% of visitors want to see information about the company’s business on the website 70% of small businesses don’t have a call-to-action button Mobile Design Statistics: People spend an average of 5 hours on their smartphone per day 16% of U.S. internet users use their phone exclusively to go online 40% of users will not engage with a website that isn’t mobile-friendly 68% of companies now use mobile marketing as part of their marketing strategy 63% of global marketing revenue is accounted to mobile ads 50% of global eCommerce revenue comes from mobile 52.2% of all internet traffic is mobile 91% of small businesses are mobile-optimised It’s estimated that by 2023, the global number of mobile devices will reach 16.8 billion References https://www.millforbusiness.com/how-many-websites-are-there/ https://blog.hubspot.com/marketing/compelling-stats-website-design-optimization-list https://www.invisionapp.com/inside-design/statistics-on-user-experience/ https://www.quicksprout.com/website-design-best-practices/ https://zurb.com/quips/2024 https://www.sweor.com/firstimpressions https://www.theguardian.com/media-network/media-network-blog/2013/oct/23/buzzfeed-jonathan-perelman-ad-banner https://www.c-sharpcorner.com/article/how-many-software-developers-are-there-in-the-world/ https://www.payscale.com/research/US/Job=Web_Designer/Salary https://www.weforum.org/agenda/2019/09/chart-of-the-day-how-many-websites-are-there/ https://www.tandfonline.com/doi/abs/10.1080/01449290500330448 https://komarketing.com/files/b2b-web-usability-report-2015.pdf https://econsultancy.com/slow-loading-websites-cost-retailers-1-73bn-in-lost-sales-each-year/ https://www.statista.com/statistics/284202/mobile-phone-internet-user-penetration-worldwide/ https://www.internetlivestats.com/total-number-of-websites/ https://www.inc.com/craig-bloem/84-percent-of-people-trust-online-reviews-as-much-.html https://w3techs.com/technologies/overview/content_language https://designadvisor.net/blog/ux-statistics/ https://blog.hubspot.com/marketing/web-design-stats-for-2020 https://www.crazyegg.com/blog/why-users-leave-a-website/ https://www.bluecorona.com/blog/20-web-design-facts-small-business-owners/ https://blog.sagipl.com/blog/web-design-statistics/ https://curatti.com/web-design-usability/ https://www.statista.com/statistics/245501/multiple-mobile-device-ownership-worldwide/ https://blog.red-website-design.co.uk/2018/07/16/web-design-stats-2018-2019-infographic/ https://webmasters.googleblog.com/2018/03/rolling-out-mobile-first-indexing.