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Showit vs Squarespace: Which One Should I Choose?

If you’re deciding between the two, there are quite a few things to take into consideration. Showit is cheaper than Squarespace, but that’s really the only benefit. The templates are very basic and not very customizable: all of them have a lot of white space on their pages. You can get around this by adding more content such as videos or pictures (which will just make your site slower), but if you want to customize fonts, colors, headers, etc.

Showit vs Squarespace

Choosing the Right Website Builder for Your Needs (What to Consider)

We know that it can be difficult to choose between two products that have similar features, especially when there is a little bit of overlap. But we want to help you find the right option for your needs. This article will compare Squarespace and Showit to help you make an informed decision about which option is best.
The example of a conclusion would be important information on what each of these tools do, so that if someone reading the blog was deciding between them, they could see what might work for them.

Some differences between Squarespace and Showit are

With Showit, you can make a website in Photoshop or Illustrator that is interactive. There’s no content blocks like Squarespace, and you are not limited in any major way with the design, which will greatly impact you as a creator and/or you desire something unreasonable. Y
You also have total control over the Mobile design., which is one of the minor setbacks with Squarespace which I am aware can be a aggravate. For all intents and purposes, the first distinguishing trait of Showit is its unmatched freedom in designing its website, which markedly contrasts with that of having to be creative about the layouts within constraints, or add some CSS to personalise it further.

Unfortunately, that is not free. We thought you wouldn’t think it was going to be perfect, didn’t we? Show, it is not an all-inclusive platform like Squarespace, as currently there is no opportunity to carry out a blog or retail store, which means that you’ll need to have these things hosted elsewhere and have links between them in Showit. I’m not a fan of the blog, but. You need to learn how to create a WordPress blog and link it. The Shop/Product issue may not be a major problem because there are plenty of choices here. For instance, I could use something like SendOwl to launch all of my products, with Buy buttons on the site. Some may also use Shopify if they are dealing with a bigger store.

There are not as many options for integrating or plugging in plugins when you use WordPress or Squarespace. But if you are not looking for a lot of that, it might work for you.

Showit is actually drag and drop, and fueled by creative freedom. I can’t even tell you how many of my clients have switched to Showit after being uber frustrated by how little they can actually control on their Squarespace website. Squarespace works with modules that are fairly easy to edit, but you cannot actually customize everything.

On Showit you can customize your mobile website separately from your desktop website. This is incredible because let’s be real… sometimes you want LESS content (or slightly different content) on your mobile website. With Squarespace, things can look wonky on mobile, because you can only customize your desktop site. With over 63% of people regularly using phones to access your website, mobile is more important than ever.

Both platforms obviously have blogging. But, Showit integrates with WordPress for blogging, so you can have power and flexibility of WordPress with the design freedom of Showit. WOW, right?! By blogging with WordPress, you open the doors to unlimited optimization potential, SEO capabilities, and more.

Sqaurespace has more e-commerce capabilities built right in then Showit does. However, Showit can integrate e-commerce with ease. (My e-commerce template site is built on Showit.) If you have tons of products to sell, Showit might not be the right platform for you (or at least not for the e-commerce side of your business). For example, with my client Well-Watered Women, the main website and blog are on Showit, but the shop itself is on Shopify. Both integrate beautifully!

All in all, Squarespace is NOT a bad platform obviously, that’s why we are talking about it! (I’ve even designed some sites on Squarespace!) But, I believe Showit is better.


✔ They both are website builders that also host your website.

✔ Both have plenty of templates to choose from.

✔ Both have dedicated support staff.

The Website Builder

Both Squarespace and Showit offer a drag-and-drop website builder that lets you customize your site.

The Squarespace builder is easy to use, but limits the customizations of templates. One obstacle to overcome is if you possess advanced knowledge of tools like Adobe Photoshop and Illustrator.

Showit’s website design software permits you to drag and drop images and text in the region you want.

There are tons of options to choose from when designing your website. You can change everything from the font and color scheme to the images and layouts.

Wix vs Duda

Showit vs Wix

Wix vs Google Sites

Mobile Optimization and Design

SquareSpace doesn’t permit for the mobile site to be adjusted. The mobile design will be dependent of the format you choose. Mobile-friendly websites make for a better mobile experience.

Showit vs Squarespace - Mobile Optimization and Design

Showit provides the ability to edit your mobile website so that it’s optimized for mobile visitors. This means that specific elements of your website can be turned off in case they’re not great for a user’s mobile experience.

This task can be accomplished in the ShowIt builder by pre-selecting the mobile view of your website. You can compare your desktop and mobile versions.

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Video On Your Website?

A video is a powerful means to engage website visitors. Both Squarespace and Showit make it possible to embed videos on your website. This is a great option for people who want to add more engagement to their website. It’s straightforward, simple, and does not involve any limitations for Squarespace users.

ShowIt can only host background videos locally, but Squarespace can only support background videos from YouTube and Vimeo.

Showit is a platform for creating beautiful websites that showcase work, which explains why users are drawn to it, so many video producers have utilized the Showit platform to construct their sites.

Ease of Use

I’ve worked with a lot of clients who first tried to DIY their Squarespace sites before giving up and getting help. Though it’s marketed as an easy-to-use website builder, there’s actually a steep learning curve to Squarespace. First of all, you have to learn which blocks do what (galleries vs. summaries, for example), how to position them properly on-page (fighting against wilful spacers that can resize things in unnatural ways), and set up about 10 different site style color palette options.

BUT, once you figure all that out, you can change up pages the way you like and create modern, streamlined layouts that *look* effortless. Unless, again, you need something special that you can’t get through their editor. Say, for example, that you want a hamburger menu instead or a blog sidebar. You’ll have to use code to get there. (I know, bummer!)

But with Showit, what you see is what you get. There’s no coding involved to do things like create pop-out menus on pages, restyle text blocks (different font, different color here? No problem!), or add images anywhere on-page. Yes, there’s still a learning curve, as there is with any website platform. You just don’t also have to learn code along with it!

After using both platforms, I would have to say that Showit is essentially easier to use, but there are a few more technical pieces to master. For example, getting your images to stretch correctly at different desktop screen resolutions. You have to figure out whether you should lock an image all the way to the side, stretch-lock it to the side, full-width lock it, or not lock it at all? You’ll also have to go through your design and check every little element before you hit publish, whereas with Squarespace, once you drop your blocks into place, it’s done!


Did you know that 75% of people never scroll past the first page in Google Search results (Hubspot)? And that 93% of online activities start with a search? (Search Engine Land). I guess you can understand then why SEO is so important for your business.

Showit vs Squarespace - SEO

SEO means “search engine optimization”, and it’s all the technical things you can do to increase your site’s visibility in search results.

There is always a debate surrounding which is the best platform for creating a search-optimized website and most people usually point to WordPress as the winner because it’s a fully customizable platform built for promoting content. Showit incorporates a WordPress blog, meaning that all of your blog’s fresh-pressed SEO juice will directly benefit your rankings. And Showit also has its own suite of tools that let you customize things like the html tags for your text and your image titles and descriptions, some of the places to use keywords to help your ranking.

Squarespace has its own SEO tools and you can assign text different heading or paragraph tags, set meta descriptions, name images, etc. However, some people criticise the way that Squarespace handles images because — as you can see when you right-click-save an image —  the image name is a string of letters and numbers, meaning that’s how the search engines “read” the image.

So instead of “your-name-entrepreneur” or whatever you’ve named your image, you might see something like “984567934Jr0&3” instead. And this is bad for SEO.

Other factors to consider include site speed, backlinks, no-follow links, etc. And Showit (and WordPress) are better at all of these things. So…

Some Stats

There are some things it will automatically re-size for you, but for the most part you need to take into account that you’re essentially designing a Desktop + Mobile website both being 100% custom.

You’re going to fall in love if you’re looking for a website with stunning visual impact that is 100% unique to you.

But, there’s a 3% transaction fee, so if you’re serious about e-commerce you should be on a Squarespace Commerce Plan.

Did you know that 75% of people never scroll past the first page in Google Search results (Hubspot)?

And that 93% of online activities start with a search?

Related Text

CSS Customization While there are countless ways to customize a Squarespace template, most of the creative ways come down to CSS which is a coding language used to manipulate the look of a website.

But if you want an easy-to-use platform where you can customize the look on your own and blogging is going to be a big part of your business, I would suggest Showit.

In my humble opinion, here are the pros and cons of Showit vs Squarespace: Total Design Freedom As a designer, my favorite part about Showit is the complete and total design freedom it allows.

You can also pull off a more customized look by making layered images in Photoshop or Canva, but it’s time consuming and clunky to hack.

You can google “How to Create a Media Library in Squarespace” to hack it, or simply upload images from scratch each time, but both options are a bit inconvenient.

Important features that come with all three platforms: Managed Security SSL Certificate Options (HTTPS) Automatic Backend Updates Free Website Back-ups Blog Integration Ability to Add Google Analytics Ability to Add Google Fonts Options for Sub-Domains You’re going to fall in love if you’re looking for a robust website with infinite functionality and growth potential. ✓ IDEAL FOR YOU IF: you’re relatively tech-savvy, somewhat comfortable with basic HTML coding, and you’re looking for some fairly advanced functionality (like a membership site, advanced e-commerce shop, and/or advanced SEO capabilities), and you want a website that will likely grow and evolve with you over many years. ✖ NOT GREAT FOR YOU IF: you’re unfamiliar with basic HTML, you want a website that is super simple and straight-forward, and/or you don’t need a bunch of fancy features. $ MONTHLY FEE: FREE!

In this blog post we’ll dive into a case study where I created the same website for Annie Holst Photography with Squarespace and Showit to give you a better idea of the possibilities with both platforms.

Why Showit is a Great Alternative to Squarespace I’m in many facebook groups centered around creative entrepreneurs, as I am sure you may be too and possibly that’s how you discovered me!

Other platforms or themes are “mobile-responsive” but they simply reflect your website’s desktop version and unlike Showit, they don’t allow you to make the customizations needed to perfect your mobile design.

Installing templates and custom designs from outside the Showit library is super easy.

You can change a lot with the design and layout of your site, but some of it requires code or CSS to style it the way you want it.

Which platform do you feel more comfortable with using? (PS: I recommend going through the free trial of each one just to see which one you are more naturally comfortable with) Would it be better to have the all-in-one platform with some limitation of design or more design capabilities and separate (more robust and specific) apps for your other needs?

If you don’t have a responsive design, it can negatively affect your search engine rankings.

Showit and Woocommerce integrate seamlessly, so if you’re wanting to sell digital products, high-ticket courses or 1:1 programs, you’re in luck.

Showit vs Squarespace In depth website builder coparison