Round Logo Ideas – What Logo Shapes Mean The Circle

Round Logo Ideas – One of the most commonly used graphic shapes is the circle. Circles can convey positive emotions.

The first circles you saw were those found in nature: the sun and the moon, the stars, the earth, some fruits, and the iris of the human eye. This is why the circle has been associated with the heavens, life, order, completeness and wellness.

Circles do not begin or end. They move without restriction, suggesting energy and power.
They can roll freely, representing the infinite and unity/oneness.

While circles move freely, they can protect what’s inside their boundaries.
They can represent defense, endurance and safety, or femininity and the womb.

Many companies that have a global presence, unparalleled products/service, value community and contributions, or have been around to stand the test of time use circular logos.

If you want a logo that is memorable, the use of circles is a great way to go.

Round Logo Ideas – Check out these famous circular logos and the feelings/ideas they convey.

Round Logo Ideas – What Logo Shapes Mean

Round = Universal.

The AT&T globe is one of the world’s  most recognizable symbols. It represents that the company has a global presence. The logo’s redesign introduced a new 3D transparent globe, representing clarity, foresight, and AT&T’s expansion of services.

Round Logo = Partnership.

The Audi logo represents one of Germany’s most established automobile companies.  The circles in the Audi logo represent the four previously independent motor-vehicle manufacturers: DKW, Horch, Wanderer and Audi.

Round Logo Ideas – Cycles.

The multiple orange and yellow bands in the Tide logo can represent circular movement, like a laundry wash cycle.

Unity.

Created in 1913, the Olympic symbol includes five interlocked rings of equal size, in five hues, representing the gathering of athletes from all over the the world at the Olympic Games. The five colors represented the colors used in national flags.

Focus.

Target’s logo is one of the most iconic and instantly recognizable logos in history. Studies prove that over 90% of people in America can identify the logo on sight. This bullseye is comprised of 2 red rings with the white space in the center creating the 3rd ring.

Feminine.

Chanel is one of the most significant fashion houses of all time. Its logo corresponds with elegance and elitism. Designed in 1925 by Coco Chanel herself, it has remained unaltered throughout time and is constantly places and seen in perfumes, purses, shoes, and jewelry.

The logo is two C’s interlocked with each other, but make no mistake–the mind can see this is two interlocked circles. A shape doesn’t have to be complete to be recognizable. Our brains fill in the gaps.

Do you think that a circle-shaped logo is right for you?
When you combine the circle shape with other shapes, fonts, and certain colors, you can intensity its meaning.

Original Article

Corporate Logo Brands Rides A.I. Wave To $15.5M

Corporate Logo Brands Rides A.I. Wave To $15.5M

Corporate Logo : Artificial Intelligence

Tailor Brands, an artificial intelligence startup that creates logos and develops brands for businesses, has raised a $15.5 million Series B round of funding, bringing its total financing amount to $20.6 million, according to a news release to corporate logo design.

The company, which has offices in New York and Tel Aviv, plans to use the money to make its service available in new languages (it’s currently available in English, Spanish, and German), to make new hires, and to add other undisclosed branding tools. Founded in 2014, Tailor Brands says it had more than 3.4 million businesses as users in 2017, and projects 12 million for 2018.

The service can make a logo simply and quickly by analyzing users’ answers to a few simple questions and visual tests. The company’s website provides a user numerous pairs of fonts, and the user must click on whichever one he or she prefers. That, and a few descriptions about what the business does, helps the A.I. system develop the corporate logo and brand, Tailor Brands says.

I decided to give the system a try, without alerting the company first. In less than 10 minutes, the A.I. system created logos for two fictional brands for me: a food truck called “Nacho Nacho, My Nacho” and a hair-dye business I called “Bob Marmalade.”

Corporate Logo : Testing Machine Learning Capability

To test its machine learning capability, and whether it would provide unique logos for each business, I selected the same fonts as my preference for both brands. The company also asks for a description of your business, which it says helps the system build a better design. I told the system that the food truck lets customers build custom nacho plates from a variety of toppings, while “Bob Marmalade” only sells orange hair dye. (You can find out what the logos look like below.)

Because I hadn’t created a user account, Tailor Brands only showed me a shaded preview of three versions of each of the logos. More choices are available if you do sign up (which is presumably where their high user numbers come from). You only get access to the license for the design, and the ability download it, if you pay for a subscription to Tailor Brand’s services. The price is $2.99 per month for a basic corporate logo plan, which tries to attract subscription users by providing seasonal logos, brand development help, and analytics. It’s $10.99 monthly for more advanced options, such as logo redesign tools and Facebook ads. Users keep the rights to their logos, which they can download from the company, even if they cancel, according to the Tailor Brands website.

In addition to creating the logos, the company says it is also working to train its algorithms to write advertising copy and develop a social media presence for customers.

A.I. is a heavily hyped and saturated sector

A.I. is a heavily hyped and saturated sector, drawing more than $10.8 billion in venture capital investment in 2017, according to PitchBook. Some applications of the technology are clearly more advanced than Tailor Brand’s logo service, such as Seattle-based Xnor.ai’s device-enhancing A.I. technology. But both companies are drawing in millions of investment dollars.

Xnor.ai is developing a technology it says will boost the capabilities of basic machines—such as cameras, sensors, watches, and more—to be able to perform the work of A.I. and machine learning tools. Xnor.ai announced a $12 million Series A funding round yesterday.

Tailor Brands’ new round of funding was led by Pitango Venture Capital Growth Fund and British Armat Group. Earlier investors Disruptive Technologies and Mangrove Capital Partners also participated.

As for the look of the logos for the two fake businesses Tailor Brands made for me—and again, these were only previews—the designs were definitely different, though not incredibly complex. And they didn’t necessarily seem to reflect the business model—Bob Marmalade’s “icon-focused” design shows an object resembling a Hoberman sphere above a reasonably orange logo (see the preview below).

And Nacho Nacho, My Nacho’s “name-based” corporate logo. This is reminiscent of a low-budget title’s font—though, maybe the dripping letters are a reference to melted cheese?

News Article