Logo Design South Africa

Logo Design South Africa

Logo Design South Africa : Improve Your Conversion Rate And Increase Revenue With These User Experience Design Essentials

It’s a staggering statistic, but it certainly says something about the importance of user experience in website design : Logo Design South Africa.

User experience (UX) is the overall experience a visitor has on a website, in a program or in a mobile app. It’s not any single design element or layout that defines the experience — instead, it is a comprehensive compilation of many little interactions woven together, producing positive or negative feelings about the website and, by default, the parent company.

The emotional connection that users feel as a direct result of the UX design directly impacts brand identity, consumer retention and a business’s bottom line.

Plus, according to research from Stanford University, over 46 percent of consumers view a website design as a top indicator of credibility — a quality that is imperative for brands to secure to captivate new consumers and then turn them into returning customers.

But these three simple design tips will improve your user experience, increase conversions and revenue and ultimately grow your business.

Logo design South Africa price

Round Logo Ideas – What Logo Shapes Mean The Circle

Corporate Logo Brands Rides A.I. Wave To $15.5M

Web Development South Africa

Aesthetic theory and logo design: examining consumer response to proportion across cultures

Logo Design South Africa Incorporate consistent branding.

Studies show that consistent branding can increase revenue by up to 23 percent. Plus, a cohesive visual identity across every platform and device — including your website — will aid in creating a brand that consumers enjoy engaging with, leading them to want to engage with you over and over and over again.

This cohesive visual identity is quite easy to reproduce. The top website designs utilize a recognizable color palette, imagery that provides value and information to users, consistent typography and a subtle branding on each page of the website — often in the form of a watermark-like logo. This consistent branding creates a stable environment that empowers your users to find the products or information they are looking for without distracting or confusing them. They know where they are, what they can expect and now have the time to determine what they want to do.

An excellent example.

An example of consistent branding and strong user experience design. The megastore’s investment in a modern, simple logo design and an easy-to-use website have resulted in a digital destination that is completely intuitive and easy to shop on. The regularly large logo design condenses to a simple responsive symbol, but in every iteration of the design — desktop, tablet and mobile-friendly — the bones and structure of the site remain intact.

Users can quickly search, easily access their cart and personal account, and speedily find their way back to the homepage should they get lost while journeying deep into the website’s many pages. This simple, clean, consumer-centric design is branded in Walmart’s signature blue and yellow hues and mirrors the visuals and messaging that every piece of Walmart’s marketing collateral has, from commercials to social media posts to banner ads. Walmart prioritized a consistent brand and simple site over bells and whistles — and it paid off, too. Their e-commerce sales grew by 23 percent in Q4 of 2017 — just like the study said they could.

Logo Design South Africa Utilize clear calls to action.

As author Nora Roberts said, “If you don’t go after what you want, you’ll never have it.” That idea certainly rings true in website design. Amazingly enough, even after they have found their way to your online site, some consumers won’t know the action you want them to take until you make it crystal clear with direct language and calls to action (CTA).

To maximize the UX design — and effectiveness — of a CTA button, there are a few rules to live by:

  • Make buttons large and fully clickable — don’t just rely on the text within the button
  • Write clear, easy to understand messaging. This can be playful and on-brand, but most importantly, users should immediately understand what will happen when they click the button. (Bonus tip: Include a verb, an urgent adjective and keep the whole CTA short and sweet).
  • The font itself should be readable and large — now is not the time to play with any trendy, swirling fonts you may have recently discovered. Stick to simple sans-serif typography.
  • Ensure the call to action stands out. Stay within your color palette but use a hue or unique shape that makes the action stand out and grabs a user’s attention to boost conversions.
  • If it fits with your aesthetic, include tiny complementary design elements, such as an arrow or a shopping cart.
  • Utilize white space to allow the message to breathe.

 

Logo Design South Africa Create for consumers – not designers.

At the end of the day, a website isn’t for designers or a company — it is for the consumers. Therefore, before adding any features or implementing any changes, designers should walk through what that means for the user experience and customer journey, first.

Once you conduct consumer research, you and your team will understand the features that are the most important to them and those that — even if they are beautiful — won’t make a difference in a customer’s overall experience and interaction with your brand.

Finally, once you design any UX design improvement, take the time to A/B test the new feature to ensure it is functional and breeds better conversions. Studies show that most companies discover the best conversion rate optimization through A/B testing as opposed to total implementation.

Ultimately, investing in user experience design will provide a strong return on investment down the road. Of course, there are always other improvements that will improve UX, such as fast loading time and site speed, strong SEO, and integrated content marketing and videos. But by paying attention to the customer journey on every device, creating intuitive navigation and focusing on clear messaging and calls to action, you’ll dazzle consumers with a pleasant interaction and keep them coming back for more.

Round Logo Ideas – What Logo Shapes Mean The Circle

Round Logo Ideas – One of the most commonly used graphic shapes is the circle. Circles can convey positive emotions.

The first circles you saw were those found in nature: the sun and the moon, the stars, the earth, some fruits, and the iris of the human eye. This is why the circle has been associated with the heavens, life, order, completeness and wellness.

Circles do not begin or end. They move without restriction, suggesting energy and power.
They can roll freely, representing the infinite and unity/oneness.

While circles move freely, they can protect what’s inside their boundaries.
They can represent defense, endurance and safety, or femininity and the womb.

Many companies that have a global presence, unparalleled products/service, value community and contributions, or have been around to stand the test of time use circular logos.

If you want a logo that is memorable, the use of circles is a great way to go.

Round Logo Ideas – Check out these famous circular logos and the feelings/ideas they convey.

Round Logo Ideas – What Logo Shapes Mean

Round = Universal.

The AT&T globe is one of the world’s  most recognizable symbols. It represents that the company has a global presence. The logo’s redesign introduced a new 3D transparent globe, representing clarity, foresight, and AT&T’s expansion of services.

Round Logo = Partnership.

The Audi logo represents one of Germany’s most established automobile companies.  The circles in the Audi logo represent the four previously independent motor-vehicle manufacturers: DKW, Horch, Wanderer and Audi.

Round Logo Ideas – Cycles.

The multiple orange and yellow bands in the Tide logo can represent circular movement, like a laundry wash cycle.

Unity.

Created in 1913, the Olympic symbol includes five interlocked rings of equal size, in five hues, representing the gathering of athletes from all over the the world at the Olympic Games. The five colors represented the colors used in national flags.

Focus.

Target’s logo is one of the most iconic and instantly recognizable logos in history. Studies prove that over 90% of people in America can identify the logo on sight. This bullseye is comprised of 2 red rings with the white space in the center creating the 3rd ring.

Feminine.

Chanel is one of the most significant fashion houses of all time. Its logo corresponds with elegance and elitism. Designed in 1925 by Coco Chanel herself, it has remained unaltered throughout time and is constantly places and seen in perfumes, purses, shoes, and jewelry.

The logo is two C’s interlocked with each other, but make no mistake–the mind can see this is two interlocked circles. A shape doesn’t have to be complete to be recognizable. Our brains fill in the gaps.

Do you think that a circle-shaped logo is right for you?
When you combine the circle shape with other shapes, fonts, and certain colors, you can intensity its meaning.

Original Article

Corporate Logo Brands Rides A.I. Wave To $15.5M

Corporate Logo Brands Rides A.I. Wave To $15.5M

Tailor Brands, an artificial intelligence startup that creates logos and develops brands for businesses, has raised a $15.5 million Series B round of funding, bringing its total financing amount to $20.6 million, according to a news release to corporate logo design.

Corporate Logo : Artificial Intelligence

The company, which has offices in New York and Tel Aviv, plans to use the money to make its service available in new languages (it’s currently available in English, Spanish, and German), to make new hires, and to add other undisclosed branding tools. Founded in 2014, Tailor Brands says it had more than 3.4 million businesses as users in 2017, and projects 12 million for 2018.

The service can make a logo simply and quickly by analyzing users’ answers to a few simple questions and visual tests. The company’s website provides a user numerous pairs of fonts, and the user must click on whichever one he or she prefers. That, and a few descriptions about what the business does, helps the A.I. system develop the corporate logo and brand, Tailor Brands says.

I decided to give the system a try, without alerting the company first. In less than 10 minutes, the A.I. system created logos for two fictional brands for me: a food truck called “Nacho Nacho, My Nacho” and a hair-dye business I called “Bob Marmalade.”

Corporate Logo : Testing Machine Learning Capability

To test its machine learning capability, and whether it would provide unique logos for each business, I selected the same fonts as my preference for both brands. The company also asks for a description of your business, which it says helps the system build a better design. I told the system that the food truck lets customers build custom nacho plates from a variety of toppings, while “Bob Marmalade” only sells orange hair dye. (You can find out what the logos look like below.)

Because I hadn’t created a user account, Tailor Brands only showed me a shaded preview of three versions of each of the logos. More choices are available if you do sign up (which is presumably where their high user numbers come from). You only get access to the license for the design, and the ability download it, if you pay for a subscription to Tailor Brand’s services. The price is $2.99 per month for a basic corporate logo plan, which tries to attract subscription users by providing seasonal logos, brand development help, and analytics. It’s $10.99 monthly for more advanced options, such as logo redesign tools and Facebook ads. Users keep the rights to their logos, which they can download from the company, even if they cancel, according to the Tailor Brands website.

In addition to creating the logos, the company says it is also working to train its algorithms to write advertising copy and develop a social media presence for customers.

Logo Design South Africa Pricing Buy Now

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A.I. is a heavily hyped and saturated sector

A.I. is a heavily hyped and saturated sector, drawing more than $10.8 billion in venture capital investment in 2017, according to PitchBook. Some applications of the technology are clearly more advanced than Tailor Brand’s logo service, such as Seattle-based Xnor.ai’s device-enhancing A.I. technology. But both companies are drawing in millions of investment dollars.

Xnor.ai is developing a technology it says will boost the capabilities of basic machines—such as cameras, sensors, watches, and more—to be able to perform the work of A.I. and machine learning tools. Xnor.ai announced a $12 million Series A funding round yesterday.

Tailor Brands’ new round of funding was led by Pitango Venture Capital Growth Fund and British Armat Group. Earlier investors Disruptive Technologies and Mangrove Capital Partners also participated.

As for the look of the logos for the two fake businesses Tailor Brands made for me—and again, these were only previews—the designs were definitely different, though not incredibly complex. And they didn’t necessarily seem to reflect the business model—Bob Marmalade’s “icon-focused” design shows an object resembling a Hoberman sphere above a reasonably orange logo (see the preview below).

And Nacho Nacho, My Nacho’s “name-based” corporate logo. This is reminiscent of a low-budget title’s font—though, maybe the dripping letters are a reference to melted cheese?

News Article

Corporate Logos From The Top Richest Companies

It’s never a bad time to start thinking seriously about that company you’ve wanted to set up, and setting the wheels in motion to turn an idea into a money making success. And what better way to aim for the moon than by taking a magnifying glass to the stars?

One of the most crucial elements of any brand, whether new or already making millions, is its logo. So if you’re in the market for a custom-designed logo for your fledgling company, taking a look at the big movers and shakers of the world can really help clarify what you need to achieve in branding. To help with that, we’ve rounded up the 100 most valuable brands of 2015, according to Forbes, and will give you a series of posts analyzing exactly what they do and don’t do, and why it may work so well for them.

At the most basic level, we can already tell successful companies tend to opt for versatile but simple designs. The majority of logos sampled are combination marks, meaning they have both a text and graphic design component. This type of design is particularly useful for creating both strong brand awareness and name recognition as well as giving it a strong visual presence with purpose-built images.

Companies like to keep it simple with their colors, with 85% of designs using only one or two colors in their logo. Designs which rely on shape and texture rather than lots of color to bring their brand across usually work better when scaled up or down on devices and in contexts where only black and white distribution is possible, like on some packaging.

Top 10 Corporate Logos According To Forbes

Apple | Technology

Forbes Top 10 Corporate Logos | Apple

 

Microsoft | Technology

Corporate Logos | Microsoft | Technology

Google | Technology

Corporate Logos | Google | Technology

Coca-Cola | Beverages

Corporate Logos | Coca-Cola | Beverages

IBM | Technology
Corporate Logos | IBM | Technology

McDonalds’s | Restaurants

McDonalds's | Restaurants

Samsung | Technology
Samsung | Technology

Toyota | Automotive
Toyota | Automotive

General Electric | Diversified

General Electric | Diversified

Facebook | Technology

Facebook | Technology

Corporate Logo Brands – Branding Your Business With AI

Many challenges await start-up companies within the already-busy AI space. Today, it seems as if every new tech company is branding as ‘an AI company’; indeed, while VCs invested barely $415 million in AI ventures in 2012, AI spending is forecasted to grow to $37bn by 2025, according to research by Tractica. Accenture estimate that economic growth will be doubled with a productivity boost of about 4%.

The thing is, AI delivers digital consistency and puts brand insecurities to rest. A survey by The Economist revealed that 75% of the total 203 magnates are planning to incorporate AI into their business within the upcoming 3 years. It is also obvious that AI will lend companies a competitive edge in the market by giving them the ability to offer gilt-edged customer service functions. The challenge remains, however, when everyone and their grandmother is rebranding for the age of AI: how can we stand out?

AI in Branding: The State of Play

According to the Harvard Business Review, many companies are already looking to plan, organize, and implement AI technology across an array of business practices. These practices include management of non-customer external relations (28%), marketing and sales (35%), and customer services (39%), among others.

When it comes to employing AI across these practices, enterprises are turning en masse to chatbots or virtual assistants. Microsoft’s Cortana, Apple’s Siri, and Amazon’s Alexa not only act as new user interfaces and a means of automating certain aspects of customer care, but also serve as individual personalities which reinforce those companies’ brands.

Take the example of IPsoft’s Amelia. Amelia is a humanoid AI desk agent that, using algorithmic data from millions of databases, is able to automate countless business processes and serve several functions across the enterprise. Currently, Amelia appears virtually onscreen, but in the near future, holographic technology might make it possible to place a life-size Amelia at our service.

The effects of AI on branding

The applications of AI technologies within branding itself are numerous. The McKinsey Global Institute (MGI) published a recent report, Artificial Intelligence: The Next Digital Frontier?, discussing how AI is deployed by several companies and how much is invested in this evolving field. Of course, the way AI will eventually transform a brand depends on how the brand in question decides to use it.

Brand fluidity

The trend of fluid or liquid branding is emerging as businesses opt for new communication channels driven by AI technology. The liquidity or fluidity of a brand is maintained mostly through a personified tone and conversational interface for which most of the AI chatbots are programmed. AI keeps the brand adaptable and versatile, enabling it to keep evolving with time. It comes as no surprise that investment from tech giants aggregated to $18-$27 billion alone in AI technology in 2016, while external funding amounted up to $8-$12 billion.

A brand’s power is its consumers. AI technologies provide the ability to learn and develop intelligent insights from exponential sets of data – be they structured or unstructured. The machine learning aspect of AI digs deep into the myriad of data sets and retrieves information regarding consumer behavior, which enables brands to discover unanswered customer requirements. Moreover, brands can form the right structural framework by segmenting the information from data sets to define the brand approach.

A notable example is Nestle’s use of machine-learning forecast system that employs algorithms and hierarchical data to predict future sales. Nestle uses supply chain forecasting to improve global predictions, which enhanced its sales forecast by 9% in Brazil.

More creative, targeted approaches

As AI’s deep learning ability has led to a macroevolution in speech recognition, image procession, and vocal translation, indispensable creative opportunities await brands. When brands want to gain recognition of targeted audience insights, they can rely on machine learning to cater and align an array of relative consumer data from massive unstructured data sets. This way, they can use creative structured data to design the type of communication and elements appealing to their prospects.

For example, McCann Japan, a Japan-based ad agency, introduced an AI creative director in competition with a human to create an ad for Mondelez brand Clorets Mint Tab. The company accessed the database of award-winning ads in order to train the AI creative director to help it recognize the success factor. Though the human competitor won, the future for AI’s ability to learn and create ads indicates a pragmatic future, where humans create algorithms and machine learning structures them.

Machine learning isn’t just confined to recognizing consumer patterns and behaviors or analyzing algorithms. It also has the ability to align the creative interests of a brand with its respective influencer and create opportunities. Using AI to access unorganized data from social media sites, brands can recognize potential influencers as well as the key elements and content types driving their audience, creating brand awareness and advocacy opportunities.