Unknown SEO Mistakes:
SEO or search engine optimization is a process through which one increases the traffic to the website by increasing the visibility of the website. To increase the organic traffic to a website, one needs to achieve a rank in the Google Search results.
Just to ensure that you do not repeat such mistakes I suggest you join a Digital content marketing agency so that you can excel in your growth and the end, I will provide you with a very trusted name when it comes to SEO.
5 Unknown SEO Mistakes That Are Holding Your Position Down
Till now you have learned all the strategies and tactics to increase the traffic and generate brand reputation. Still, your organic traffic remained stagnant or website ranking not improved?
In this case, you need to correct a few mistakes to start getting some results. Let’s learn some common SEO mistakes that should not be overlooked.
1. Wrong keyword targeting
Keyword optimization is a major driver in generating traffic to your website, generic keywords only attract visitors, those who have no interest in what you are offering. These keywords do not attract prospective buyers who are interested in buying from your website.
Therefore before you start targeting keywords, research properly. You will likely know hundreds of keywords searches, but the problem is these keywords do not always seem easy like this. Some of the common mistakes done are:
* Use high competitive keywords
Once the process of shortlisting the keyword is done, another comes focusing on the high-volume keywords. We know these high-volume keywords are very important but you should also consider taking competitive keywords as they are equally important and should be given priority.
* Wrong intent
While searching a keyword one has to think like a researcher rather than Google, these searchers should be your priority. Since every searcher has a goal when they search a keyword and with updates the search engine improves the ability to read the user’s action and lead them to their ultimate goal.
For example, while searching “Indian tradition”
The user has to clarify the intentions. Indian tradition may be about food, clothing, and more. Clarifying the intention helps you rank better and bring more visitors to the website.
2. Stuffing unnecessary keywords
Keyword stuffing is a practice followed by many professional users but this remains problematic. Earlier brands used to fill their content with 4-5 keywords repeatedly and this worked for many. But these old tactics don’t work in 21 century. Websites like hummingbird remove these keywords from the google index as they suffered huge losses.
These tactics can lead to lower your ranking and degrade the brand reputation. When we stuff our content with duplicate keywords we enable our readers to have a bad experience, rather than educating them about the brand we create a poor experience that is likely to take away the users from the site and increase your bounce rate.
So to win the race, avoid stuffing keywords instead use the practices to optimize the keywords in the right way.
3. Poor content
We have two popular ways of creating large-quality content, one is to hire a low-paid article writer and the second is to use an article spinner. It is a commonly used tool that takes one’s article and rewrites it to look unique. But it is not a good idea to practice.
The content should be well organized and properly presented as it is the only way to communicate to your readers. A poorly constructed article loses trust and gives a bad impression about the company.
Using tactics like building links or simply buying many backlinks is a bad tactic to be used now as one can get penalized for such actions and the ranking may get better. Search engines if caught on to such tactics or practices, the website may get a major drop in the ranking, and major strict actions can be taken against the company. Unique content is a major factor driving the success of the company.
4. Unique titles and meta Title
Using the name of the company as a title for every page of the website is a common mistake made. The mistake may seem unharming but it can cause major damages to the reputation of the company. Every company should have its unique titles not just for SEO purposes.
So while looking at the portfolio of the web designer they should use the web designer name as the main homepage keyword. And then the other pages in the website can focus on other specific services.
Likewise, meta tags are equally important. They are the character sale pitch within the search results. One should try to make the meta description as unique and persuasive as possible. On the homepage and each page throughout the website, the company should include meta tags descriptions that will make people click on them.
5. Encourage friendly experience
Strategizing SEO does not only allow the website to get a better ranking but it is particularly about enhancing the experience of the users. Today it’s about the quality, particularly in performance on mobile devices which is the user’s preference today. Several search engines and others recognize when your website is not mobile-friendly when the audience is not having a friendly experience. This may jeopardize your ranking as you may get bad reviews from the audience.
Therefore audience preference should be the topmost priority of the company. In the end, it is not only about content and quality, but the experience as well.
The same goes with a slow speed, as it may hamper the rating of the company and can lead to your position.
Some common SEO mistakes that make the ranking fall are:
- Slow site
- Poor presentation
- Block files
- Poor web design
- Slow image loading
These are some common mistakes that are generally not noticed, they act as a major driver in lowering your rank.
Always consider instant site load as the priority, creating content suitable for both mobile as well as desktop users.
The company should always try aiming for a responsive website that is easy to handle. The company should always work for the better and smooth experience of their audience so that their readability increases and the potential customers too.
The best company I would suggest that will help you develop your SEO IQ will be Incrementors digital Marketing so make sure you go and have a look at the variety of features they provide at a minimal cost.
Author BIO – Shiv Gupta started his journey in the digital marketing world at the age of 17. He grabbed deep knowledge of the industry and earned multiple awards. Incrementors was founded by him to provide the best marketing solution to struggling businesses with a goal to help them achieve higher sales and conversions. Incrementors don’t give fluff or “high-level” advice. They just give an insanely actionable plan that works.